We produced a product story video for Showa Nishikawa's new brand MuAtsu+. It provides a viewing experience that allows users to easily and intuitively understand the features of the products.
We also produced an introductory video for MuAtsu Sleep Lab, a showroom equipped with a body-fitting system where users can experience the products first-hand.
The visual design is simple and clean, with nothing to distract from the bedding products themselves.
For the sound design, we used textures to express the quiet comfort of the bedding, complemented with subtle instrumental sounds.
We also produced an introductory video for MuAtsu Sleep Lab, a showroom equipped with a body-fitting system where users can experience the products first-hand.
The visual design is simple and clean, with nothing to distract from the bedding products themselves.
For the sound design, we used textures to express the quiet comfort of the bedding, complemented with subtle instrumental sounds.
昭和西川の新ブランド「MuAtsu+(ムアツプラス)」の機能解説用のプロダクトストーリームービーを制作。製品の特長をわかりやすい形でユーザーに届け、ストーリーを通じて自然と商品のことを理解してもらえる体験を生み出しています。
また、ブランドの全製品が体験できるショールーム「MuAtsu Sleep Lab.」のボディフィッティングシステムの紹介映像も制作。
ビジュアルデザインは寝具を引き立たせるため余計なものを削ぎ落としたシンプルでクリーンなスタイルに。
サウンドデザインは静かな心地よさを表現するためテクスチャーを意識し、優しいタッチの楽器音で表現しています。
Direction & Art Direction: minmooba (mooba studio)
Creative Director: Hiroyuki Komatsu
Producing: Masakazu Tsuru
Illustration: Azusa Okumura
Animation: Bruce Chen, Ssu Chien Huang, Akihiro Morita, Hayaka Nohara
Sound Design: Hajime Saito
Product Story Style Frames
Body Fitting System Style Frames
